DAVIDOV MEDIA DESIGN

Great content makes the reader feel seen. If most of your copy is “I do this, I offer that,” flip the script: “You want this, you need that.”

Your website is about them, abgout what they need and like, and not about you.

Clarity > cleverness. If visitors don’t immediately understand what you do, who you serve, or how it helps — they’ll leave.

Plain, powerful language beats industry jargon every time.

“Work with me,” “Learn more,” and “Home” are safe — but not persuasive. Strong CTAs guide the visitor to the next step with clarity and energy.

Don’t bury the gold. If you’re not sharing social proof, helpful insights, or a relatable story — you’re missing a huge trust opportunity.

Good content removes doubt.

AI-written or generic copy might check a box, but it won’t build trust.

Your content should sound like you — warm, confident, clear — not like a brochure or auto-response.